This project centered on scaling the brand’s social presence through consistent, always-on content tailored for each platform’s rhythm and audience.

Our approach: We built a yearly content strategy that blended two production styles. Quick-turn iPhone shoots kept things authentic, agile, and native to social. Meanwhile, mid-sized productions with external videographers brought in a polished edge—ensuring standout quality while staying trend-aware and true to each brand’s voice. The balance allowed us to stay reactive, relevant, and visually distinctive.

Role: I led monthly content creation with the team—from brainstorming and concepting to moodboards, props, shooting, and editing.

Team: Eva Roth, Yushu Zupf, Jacqueline backhüser, Selina Hilger, Diamanda hossaini

Nutribullet

iPhone shot content

De'longhi

A fully AI GENERATED carousel/content