This project challenged us to bring the AMG Collection to life on social media by translating its bold, high-performance spirit into visually striking, scroll-stopping assets. The focus was on crafting content that felt cinematic yet energetic—expressive, modern, and unmistakably AMG.

Our approach: We played with intense red and green lighting to symbolize the brand’s dual essence. Red channeled AMG’s raw power and passion, while green nodded to its engineering precision and the legendary “Green Hell” Nürburgring roots. The result: a visual identity that balanced aggression with control—power with purpose.