This briefing pushed us to connect with a younger TikTok audience by stepping away from conventional car ads. The aim was to craft content that felt organic to the platform—entertaining, relatable, and non-promotional.

Our approach: We produced a series of short videos that merged TikTok trends with soft storytelling around the C-Class. Shot in a phone-style format, the visuals stayed raw, quick, and playful—true to the platform’s tone. Rather than focusing on technical specs, we leaned into humor, creativity, and trends to let the car’s character shine through naturally.

Role: I collaborated with the team to integrate TikTok trends into the storyline while effectively highlighting the C-Class features outlined in the client brief. I co-developed storyboards with the creative team and led the shoot, ensuring the final content felt platform-native, and on-brand.

Creative team: Ole Seorenson, Deji Afe, Kerstin Göbel